Our latest Entrepreneurship case is Airbnb. It’s 2007 in San Francisco, California and three men are about to change the world of travel. They’re the founders of a start-up that will come to be known as Airbnb. By the end of this Entrepreneurship case, students will be able to grasp, evaluate and articulate (1) the importance of achieving product-market fit in driving sustainable growth. (2) The significance of gathering user feedback to enhance product quality and user experiences. (3) The need for strategic pivots in response to market realities and business challenges.
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