This case delves into the collapse of the Disney Halcyon Galactic Star Cruiser from a $400 million immersive experience to a $300 million tax write-off. Initially envisioned as a lucrative expansion of the Disney Star Wars universe, the venture spiraled i

This case explores the evolution of Disney’s pricing strategies at its parks. Over the past 70 years, Disney Parks have struggled with crowd management and guest satisfaction. Several reservation systems as well as incentivized loyalty programs were intro

In the past twenty years, Girl Scouts USA has faced unprecedented challenges in member recruitment and retention. To help mitigate financial difficulties, the organization has engaged in licensing agreements. These agreements permit their iconic brand to

A ski resort has to make critical decisions about its public-facing identity. It is grappling with issues like the balance between mass appeal and niche targeting. Students will use the framework of “the life cycle of cool” to inform discussions they have

WeightWatchers, a long-time leader in lifestyle-based weight loss, made a major change by acquiring telehealth platform Sequence. This strategic shift under new CEO Sima Sistani marks a departure from their traditional emphasis on willpower and peer suppo