After developing a suite of apps based on the power of big data, Chinese software engineer Zhang Yiming founded ByteDance. Yiming’s company would later become the highest valued unicorn startup in the world with a valuation of $225 billion at the end of 2

This case tracks A24's journey from a disruptive distributor to a cultural phenomenon. Since its inception in 2012, A24 has attracted both artists and audiences by offering a distinct value proposition. Through strategic branding, an ambitious growth stra

Glossier, founded by Emily Weiss in 2014, has upended the beauty industry, reshaping consumer engagement with its innovative strategies like direct-to-consumer sales and strong community involvement on social media. This case study traces Glossier's evolu

In 2004, at an entrepreneurship competition in Stockholm, the concept for point-of-sale loan provider Klarna was born. Founders Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson, undeterred by doubts, launched a venture that would redefine e

Starting as a single clothing store in A Coruña, Spain, Zara has become one of the largest fashion companies in the world with 2,246 stores by 2022. Founder Amancio Ortega pioneered the instant fashion business model that focused on cheap mass production