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Dimitrija Kalanoski

Performance Update

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IKEA in the Middle East

Celebrating the Impact of IKEA in the Middle East at Breakout Learning

IKEA in the Middle East

IKEA's expansion into the Middle East prompted a deluge of cultural challenges, prompting pivots to its iconic catalog and marketing strategies. The case prompts discussions on foreign market entry, the role of cultural attributes in shaping customer perc

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88+

Students Reached

2

Professors Using

4.5

Avg. Student Rating

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Uber

Celebrating the Impact of Uber at Breakout Learning

Uber

Travis Kalanick, the controversial CEO of Uber, prioritizes growth beyond Uber’s initial market in San Francisco and the greater United States. But going global poses challenges such as regulatory ambiguity and facing different competitors, like DiDi in C

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687+

Students Reached

21

Professors Using

4.35

Avg. Student Rating

Outstanding platform to discuss how companies can expand from singular markets to global expansion.

I enjoyed learning about Uber. I had no idea about some of the topics discussed today. I would of liked to compare it to Lyft with more real data examples. Overall learned a lot! Thank you!

I really enjoyed this experience, great learning tool using new advanced technology.

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