Apple

The First Bite

In 1976, software engineer Steve Wozniak and entrepreneur Steve Jobs found Apple based on Wozniak’s design for a personal computer. Despite the company’s initial success, the founders' differing visions for Apple's future leads to conflict and power struggles among its top executives. When Wozniak discovers some disturbing truth about the nature of his relationship with Jobs, he is faced with a major decision: continue working with his longtime friend and business partner, or leave Apple altogether?

Keywords:
  • Product Launch
  • Operational Roles of Founders
  • Steve Jobs
  • Steve Wozniak
  • Founder Equity
  • Trust
Industry:
  • Tech
  • Computers
Subject:
  • Entrepreneurship
  • Strategy

Learning Objectives

At the end of this experience, students will be able to grasp, evaluate and articulate…

  1. The factors that contribute to the success of a new venture
  2. The elements of a good founding team
  3. How to track and evaluate the growth of a company and its leadership during the startup phase


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