Lovepop

Creating a Billion Magical Moments

Co-founders John Wise and Wombi Rose navigate the early stages of their kirigami card start-up Lovepop. They address issues of production, distribution, and the tricky questions of equity in exchange for financial capital and advising.

Keywords:
  • Greeting Cards
  • Early Stage Funding
  • Accelerators
  • Incubators
  • Convertible Notes
  • Cap Tables
Industry:
  • Tech
  • E-Commerce
  • Greeting Cards
  • Online Retail
Subject:
  • Entrepreneurship
  • Strategy

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. How to determine capital needs and how those needs vary depending on the business model.
  2. The advantages and challenges of vertical integration, especially as they relate to the timeline of a startup.
  3. The pros and cons of accelerators and which types of entrepreneurs and startups can benefit most from them.
  4. How to read cap (capitalization) tables and how to think about the exchange or equity for funding and in-kind services.


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