Strategic Culture

The story of Microsoft is best understood by looking at its era-defining leaders: Bill Gates, Steve Ballmer, and Satya Nadella. In the early 21st century, Microsoft's competitive culture aligned with company strategy, successfully realizing the company's ambitious vision of placing a computer in every household. However, after achieving this milestone, Microsoft's growth plateaued. Satya Nadella's innovative leadership revitalized the sleeping tech giant, steering it towards the future of artificial intelligence.

  • Company Culture
  • Satya Nadella
  • Steve Ballmer
  • Culture-Strategy Alignment
  • Tech
  • Organizational Behavior

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. The concept of culture as a set of shared norms for acceptable behavior, differentiating between strong/weak and good/poor culture.
  2. The role of executive leadership in establishing culture and as cultural figureheads within the company.
  3. The evolution of culture as it relates to and supports company strategy.

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