Go-Blu

A Balanced Scorecard Case

Go-Blu Enterprises has had success in the toy industry for the last three decades, but stock prices seem to have hit a ceiling. Concerns with both their financial state and the ecological impact of their best-selling action figure, Maizeman, have prompted them to try a new approach: they are poised to open a new division of the company, and adopt a powerful new management tool. This fictitious case uses the balanced scorecard framework to demonstrate the power of accessible managerial strategy to both improve and evaluate performance across multiple divisions.

Keywords:
  • Balanced Scorecard
Industry:
  • Manufacturing
Subject:
  • Accounting

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. The application of strategy maps to improve performance across divisions
  2. The function of the balanced scorecard as an tool to assess performance for/by managers
  3. How strategy maps can and should be tailored to best suit individual needs and encourage the best results consistently


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