Netflix

DVDs Killed the VHS Star

As video killed the radio star, Netflix killed the video rental store. Beginning as an internet service that conveniently mailed movies directly to customers and evolving to the streaming mega-giant and producer of Emmy and Oscar-winning original content we now know, Netflix has forever changed the way people consume media. Netflix’s meteoric rise is a compelling story of innovation and strategy.

Keywords:
  • Distribution Channels
  • Vertical Integration
  • Distinctive vs. Core Competency
  • Porter's Five Forces
Industry:
  • Streaming
Subject:
  • Strategy

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. The potential benefits and consequences of evolving distribution channels/infrastructure
  2. The power of strategic intent in unprecedented situations without the value of quantitative analysis
  3. The potential benefits and consequences of vertical integration as an evolutionary step in the life cycle of company


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