Airbnb

The Three P’s: Product Testing, Pivots, and Product-Market Fit

In 2008, two cash-strapped friends, Brian Chesky and Joe Gebbia, needed desperately to make rent for their apartment in San Francisco. Turning their living room into a makeshift "bed and breakfast" by inflating air mattresses, they seized an opportunity when a large design conference left attendees with no local hotel accommodation options. The idea began to take shape, and they launched "Air Bed & Breakfast" – a humble, but encouraging, start. Realizing the potential of their idea to become a real business, they applied to the prestigious Y Combinator accelerator program, which provided them with the guidance and resources they needed to take the next steps. While in the program, they embarked on a pivotal trip to New York, where they honed and refined their concept. This experience gave birth to Airbnb, forever changing the way many of us travel – and the way some of us share our homes.

Keywords:
  • Product Launch
  • MVP
  • User Testing
  • Operational Roles of Founders
  • Vacation Rentals
Industry:
  • Tech
  • Travel
  • Vacation Rentals
Subject:
  • Entrepreneurship
  • Strategy

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. the importance of achieving Product-Market Fit in driving sustainable growth.
  2. the significance of gathering user feedback to enhance product quality and user experiences
  3. the role of cognitive bias in strategic decision-making


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