An Island in the Stream

Analyzing Spotify's business model within the broader context of the music industry, this case evaluates the audio streaming giant's long-term prospects through the lens of corporate strategy, delving into the company’s distinctive position in a two-sided market.

  • Streaming
  • Audio
  • Podcasts
  • Music
  • Strategy

Learning Objectives

By the end of this case, your students will be able to grasp, evaluate and articulate…

  1. The benefits and difficulties of disrupting markets
  2. The thought process behind strategic shifts in a business
  3. The risks and advantages of vertical integration

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