South African Brewing Company

A Future with More Cheers

Beginning in the 1980s, South African Brewing executives Graham Mackay and Meyer Kahn set out to aggressively expand the business across Africa. To accomplish this, Kahn and Graham led the company through hundreds of acquisitions of local breweries across Africa and the developing world. By overhauling these breweries with a focus on cost efficiency and local tastes, SAB turned these local businesses into a money-making conglomerate of beer producers.

Keywords:
  • Acquisition
  • Distribution Channels
  • SAB
  • SABMiller
  • Beverage
  • Ethics
Industry:
  • Food and Beverage
Subject:
  • Strategy

Learning Objectives

At the end of this experience, your students will be able to grasp, evaluate and articulate…

  1. SAB’s logistical and operational efficiencies and how they support the company’s competitive advantage
  2. SAB’s pattern of acquisition-based expansion into new markets
  3. SAB’s strategic entry into advanced and stable markets


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